Amy M. Mayers
Communications strategy for
advocacy, innovation and change
What is strategy anyway?
I think of it as the place where all the pieces of communications – the who, what, why, when and how – meet.
It’s the compass that guides your tactics, so every step takes you closer to your desired outcomes.
requires you to think through your goals and identify your audiences.
uncovers your assumptions, what you know and what you don’t know.
surfaces holes, inconsistencies and vagueness in your materials.
compels you to articulate what makes your organization and its approach unique.
helps you see the big picture and where each project fits.
ensures you make the best use of your existing resources and know what resources you’re lacking.
When you hire me, you get a researcher, writer, editor, catalyst, collaborator, test audience AND strategist who ties it all together.
From the big picture down to the details, I'll help you make your communications as powerful, clear and compelling as the vision that drives you.
And you'll go from:
confusion to clarity
overwhelm to order
guesswork to informed decision making
vision to action
About Me (& You)
I've spent many years helping nonprofit organizations, advocates and innovators communicate more effectively. I’ve worked in large organizations and small, consulted with nonprofits and entrepreneurs.
What I Do
It's my pleasure to bring structure, order and process to your projects. I approach each project in the larger context of your mission so you maximize its value and make the most of your resources.
How I Work
I worked with consultants in almost all my staff jobs so I know the benefits and pitfalls of having an outsider join a team for a limited time. Those experiences had such an impact on me that they shaped how I approach consulting today.