Research and discovery • Audience and goal identification • Resource, media and landscape assessments • Framing and messaging • Writing, editing, co-writing and writing coaching • Guided by strategy

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What is strategy anyway?

 

I think of it as the place where all the pieces of communications – the who, what, why, when and how – meet.

 

It’s the compass that guides your tactics, so every step takes you closer to your desired outcomes.

 

Developing strategy…

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• requires you to think through your goals and identify your audiences.

• uncovers your assumptions, what you know and what you don’t know.

• surfaces holes, inconsistencies and ambiguities in your messaging.

 

And it...

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• compels you to articulate what makes your organization and its approach unique.

• helps you see the big picture and where each project fits.

• ensures you make the best use of your resources.

 

When you hire me, you get a researcher, writer, editor, catalyst, collaborator, test audience AND strategist who ties it all together.

 

From the big picture down to the details, I'll help you make your communications as powerful, clear and compelling as the vision that drives you.

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And you'll go from:

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• confusion to clarity

• overwhelm to order

• guesswork to informed decision making

• vision to action

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