copyright © 2019, Amy M. Mayers

photography and website design by Ted Gorodetzky, tedgorophoto.com

Results

ASSIGNMENT  

Determine whether an association representing children’s hospitals should hold a first-time media conference showcasing its members’ research and, if so, what it should encompass.

WHAT I DID

  • Surveyed 14 association members on recent research developments; 11 medical and science organizations on their media outreach; and 25 heath care reporters, editors and producers on their interests and needs.

  • Recommended possible conference format and timing.

  • Revamped media list, made new media contacts and suggested story ideas.

RESULTS 

  • Augmented staff resources to complete project they didn’t have time for.

  • Uncovered opportunities for national media coverage

  • Used conversations with members to reinforce their sense of affiliation with the association.

ASSIGNMENT  

Assess the effectiveness of in-house syndication of weekly public affairs radio program.

WHAT I DID

  • Surveyed half the program’s subscribers, a half-dozen national radio syndicators and potential new outlets.

  • Discovered the program format was outdated. Recommended recasting the program as a news service; choosing more compelling subjects; and producing stories in shorter lengths that radio shows could integrate into their own programming.

  • Augmented staff resources.

  • Developed recommendations for future programming.

RESULTS 

ASSIGNMENT  

Reduce the length of a magazine-size annual awards booklet by half to cut length and costs.

WHAT I DID

  • Suggested new format.

  • Created template for write-ups to make them concise and consistent.

  • Reduced printed pages by 50 percent.

  • Completed project on time and under budget.

  • Saved money.

  • Developed flexible and reusable format.

  • Increased readability.

RESULTS 

CHALLENGE  

Help researchers gather meaningful data for study on the effects of early parental loss on adult mental health.

WHAT I DID

  • Participated in a National Institute of Mental Health study on the effects of early parental loss on adult mental health. I felt the study questionnaire was cursory and wouldn’t yield useful information so I sent researchers four pages of questions I thought would probe the experience of early parental loss in greater depth.

  • Enabled researchers to gain an understanding of the experiences of study participants from the inside out.

  • Motivated researchers to send out a follow-up questionnaire with 10 questions, seven of which were ones I had suggested.

RESULTS