CHALLENGE  

A longtime client needed a new webpage and news release to announce an important development. She asked me to write the release and told her non-writer staff to find design options and develop the webpage. No one set a deadline. After two weeks, the frustrated client and her overwhelmed staff were at a stalemate.

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• Took charge of the process: I developed a format for and wrote the webpage in addition to the news release, and set a deadline (four days later) for completion.

• Eliminated as many variables as possible and suggested we duplicate the format of a similar existing page, making life easier for the designer.

• Drafted webpage and release, most of which came from existing content, then worked with client to polish.

• Webpage and news release were ready to go a day early.

• Made the most of existing resources.

• Transformed a stalemate into an efficient, stress-free process.

Help a consulting firm grow in a new direction by speaking with coaches, executives of firms with a strong employee development culture and leaders who have developed coaching cultures in large public and private sector organizations.

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• Translated client’s big picture ideas into usable interview questions.

• Researched interviewees to prepare for interviews.

• Conducted (with client) nine one-hour interviews via Zoom.

• Helped client fine-tune questions as interviews progressed.

• Reviewed interview recordings and notes.

Determine whether an association representing children’s hospitals should hold a first-time media conference showcasing its members’ research and, if so, what it should encompass.

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• Surveyed 14 association members on recent research developments; 11 medical and science organizations on their media outreach; and 25 heath care reporters, editors and producers on their interests and needs.

• Recommended possible conference format and timing.

• Revamped media list, made new media contacts and suggested story ideas.

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CHALLENGE