About Me (& You)

I spent many years helping nonprofit organizations, advocates and innovators communicate more effectively. I’ve worked in large organizations and small, consulted with nonprofits and entrepreneurs.

 

Whether for profit or not, they are all working for positive change.

My work has run the gamut – strategizing for and managing projects and campaigns, writing, editing, developing website strategy and content, producing video and radio, doing PR and media relations.

 

Whatever I was doing, at the start of a project I felt compelled to ask questions:

  • Why are we doing this?

  • Why now?

  • What are we trying to accomplish?

  • Who’s our audience/client/customer?

  • How does this project fit into the bigger picture?

  • How do we know we've chosen the best solution to the problem?

 

Some people I worked with were impatient and thought I was overthinking things. But I found that when I asked the right questions we came up with better solutions, worked smarter and made better use of available resources.

 

Moving from a staff job into consulting only confirmed my experience: too often organizations proceed based on unexamined assumptions, fuzzy goals and only a general idea of audiences.

 

In 2017, I was thrilled to discover there was a name for what I’d been doing all along – design thinking. Online courses from the University of Virginia’s Darden School of Business and IDEO U gave me new tools, which led me to complete a specialization in design thinking and innovation.

If you’re thinking about working with me, here’s an idea of the people I work best with:

 

  • You’re driven by a vision of the world you want to live in.

  • Your work has a direct impact on humans and other animals.

  • You and your organization are creating new models in your field.

  • You want to go from responding to what's urgent to doing what's important.

  • You are looking for a collaborator who will help you strengthen and amplify your voice.

copyright © 2019, Amy M. Mayers

photography and website design by Ted Gorodetzky, tedgorophoto.com