About Me (& You)

I spent many years helping nonprofit organizations, advocates and innovators communicate more effectively. I’ve worked in large organizations and small, consulted with nonprofits and entrepreneurs.

 

Whether for profit or not, they are all working for positive change.

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My work has run the gamut – strategizing for and managing projects and campaigns, writing, editing, developing website strategy and content, producing video and radio, doing PR and media relations.

 

Whatever I was doing, at the start of a project I felt compelled to ask questions:

  • Why are we doing this?

  • Why now?

  • Are we sure we've defined the problem accurately?

  • What do we know? What don't we know?

  • Who’s our audience/client/customer?

  • How does this project fit into the bigger picture?

Amy is a person with strong values who cares about the issues on which she works.


In 2017, I was thrilled to discover there was a name for what I’d been doing all along – human-centered design. I took online courses from IDEO U and completed a specialization in design thinking and innovation through the University of Virginia’s Darden School of Business.

Today I bring a human-centered approach to planning and doing communications. It enables me to help clients work smarter, make better use of their resources and get better results.

If you’re thinking about working with me, here’s an idea of the people I work best with:

 

  • You’re driven by your vision of the world you want to live in.

  • You want a collaborator who will strengthen your voice, not impose her voice on you.

  • You're seeking fresh perspectives and approaches.

  • You're comfortable with working iteratively.

  • You know that asking the right questions can be as important as the answers themselves.